The Kano Model: Beyond Customer Satisfaction – And How to Visualize It with SigmaExacta.com

In the fast-paced world of product development and user experience, understanding what truly matters to the customer is the key to success. Not all features are created equal, and this is where a powerful and insightful tool comes into play: the Kano Model . Dr. Noriaki Kano: The Origin of a Revolutionary Idea To understand the Kano Model, we must first know its creator: Dr. Noriaki Kano . Born in 1940, Kano is a renowned professor of quality management at Tokyo University of Science. In the 1980s, while researching the drivers of customer satisfaction and loyalty, Dr. Kano challenged the traditional belief that improving every feature would proportionally increase satisfaction. His in-depth research revealed a non-linear relationship between product functionality and customer emotional response. It was this revelation that led him to develop a model that classifies product attributes into distinct categories, forever changing how we think about quality and user experience. History and...